A maker, two flower brands, and one big idea.
The Etchery & Co is our trusted partner across both Heritage Dahlias and the Heritage Bloom Club. Less waste, more time in the garden, better made things.
Less waste, more time in the garden.
We don’t just want to grow good flowers, we want to grow them with less stuff thrown away at the end of the season. That’s where The Etchery & Co comes in.
Hannah and her team don’t just make products, they solve problems. From mechanical parts and workshop solutions to clever hacks that make everyday life easier, if it can be designed and made, they’re keen to give it a go.
Together we’re building tools that last. Hand-etched plant tags that don’t fade in a season. Watering blocks that mean less time hand-watering and more time enjoying the bloom. And next, a fully reusable flat-lay flower box, designed to be returned, refilled, and used again.
Useful, well-made things, designed to be used again. Made right here in Aotearoa.
Three products, one philosophy.
Custom plant tags
Hand-etched, weather-tough plant tags that stay legible through a full season and the next. Designed for Heritage Dahlias garden customers and growers.
Watering blocks
A clever water-holding block sized for the Bloom Club’s weekly subscription stems. Means fewer trips to the tap and a longer vase life, without any single-use foam.
Reusable flat-lay flower box
A fully reusable, returnable Bloom Club flower box. Built to travel, hold flat-lay stems beautifully, and come back for next week’s box. Less cardboard, more flowers.
Got an idea? That’s their favourite starting point.
From a sketch or a photo
A rough idea, a Pinterest find, a broken part you need replaced. They start where you start.
From workshop to home
Mechanical parts, custom fixtures, workshop solutions and small batch production for makers and small brands.
Coming soon
Laser cutting and engraving, opening the door to even more materials, finishes and personalised creations.
“We’re always open to new projects and love a challenge. So don’t overthink it. Send us a message and let’s see what we can create together.”
Visit the shop
Browse what The Etchery has already brought to life, or send them your own idea. From image to real life, they’ll work with you to make it happen.
theetcheryco.nzEtchery sign in
The partnership console, with tag products, orders, watering block development and shared notes. Everything we’re building together, in one place.
Sign in to the partnership console